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Stock Market Sectors: A Dividend.com Primer

Dividend Investing Ideas Center

Stock Market Sectors: A Dividend.com Primer

Shauna O'Brien Jan 06, 2015


For some investors, stock picking can be tough. One way to determine what might be a good investment is to choose a sector first and then focus on stocks in that sector. Below is an overview of the eight major sectors of the market.


Comparing Sectors


Depending on your investing objective, you may be seeking an industry with a significant amount of growth potential, or you may have only dividend income in mind. Below is a chart that compares average dividend yields across the major sectors.



The Financial Sector


The financial sector is one of the highest yielding sectors on average. This may be surprising to an investor that is not familiar with real estate investment trusts (REITs). REITs, along with another real estate-related industries, inflate the average yield of the financial sector while other industries, including banks and insurance companies, typically have low yields.

For more information on REITs be sure to check out The Definitive Guide to REITs and The Complete Guide to REIT Taxes.


The Utility Sector


The utility sector is a favorite among dividend investors. The sector includes stocks in the foreign, diversified, electric, gas and water industries. All of these industries offer dividend investors great yields on average, but have seen only modest price growth in the last five years. Despite the weak growth, stocks in this sector are great defensive stocks since their revenue is not impacted by the state of the economy.


The Basic Materials Sector


The basic materials sector offers a high overall dividend yield, which is primarily driven by the Oil and Gas Drilling & Exploration and Industrial Metals & Mining industries. On the flipside, the sector does have a few industries including Aluminum, Silver and Specialty Chemicals that offer dividend yields under 2%.


The Consumer Goods Sector


The consumer goods sector is headed by the cigarette and tobacco product industries, which are known for their high yields. (See: Why Tobacco Stocks Can Make Good Dividend Investments). This sector is compiled of stocks from 32 different industries (most of which have low dividend yields). Despite the low yields, there are still some great picks in this sector.


The Services Sector


The services sector is the largest sector as far as number of industries. The sector includes stocks from 60 industries from gaming activities to shipping. As an industry, the average dividend yield tends to be higher than the overall market.


The Technology Sector


The technology sector is compiled of 32 industries and is led by the domestic telecom industry, which is known for its high yield stocks. As a whole, the tech industry is not known for paying attractive dividends (if any dividend at all). Many tech companies prefer to invest cash in innovations rather than dividend payouts.

Be sure to to also check out the Top 10 Tech Stocks That Pay a Dividend.


The Healthcare Sector


The healthcare sector is a varied sector when it comes to dividend yield. The best dividend yields can often be found in the drug manufacturer industries. Despite the variation in yields, the overall sector offers an average yield that is in-line with the overall market.


The Industrial Goods Sector


Overall, the industrial goods sector tends to offer the lowest dividend yields on average to investors. Despite the low yield as a sector, dividend investors should still be able to find stocks with decent payouts.


The Bottom Line


Although analyzing a sector is just a portion of the stock-picking process for most investors, it is a good place to start in many cases. Finding the balance between growth potential and average dividend yield is a great way for investors to find investments that work well for them.

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