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Cereal giant Kellogg Co. (K ) moved up three places in rank from 81 to 78 after its recent 3.8% dividend increase. The breakfast giant, which was founded more than 100 years ago, has underperformed the market this year, as the stock has gone down more than 11%.

For dividend investors who are concerned about the potential for a more regular and increasing income, this packaged food company hasn’t disappointed. Its most recent dividend increase from 52 cents per share to 54 cents per share is a modest 3.8% jump that keeps the company on track for a 13th successive year of dividend increases.

Here are 4 main reasons you should consider this stock in spite of its recent negative share price performance:

  • Recession-proof business. People continue to eat breakfast, even during times of distress.
  • Rated as a ‘Recommended’ stock in Dividend.com’s DARS rating model.
  • Yield of 3.25% is almost double the sector’s average yield of 1.86%.
  • Stock is near support level of $60.

Other major movers last week were Texas Instruments (TXN ), which moved up from 73 to 69 and Ohio-based Eaton Corp (ETN ), which moved up two places from 60 to 58. The double-digit yielder Prospect Capital Corp (PSEC ) also moved up two places, despite a dividend-decrease announcement.

Check out the rank changes that were seen in the Most Watched Stocks List last week here.

Our Most Watched Stocks List is a user-generated, interest-based ranking of dividend-paying stocks, giving you a real-time snapshot of buying interest in the market. Generated by our Premium members’ watchlists, it’s aggregated and ranked by the most watched criteria.

The list has been designed to help income investors navigate the top dividend stocks being tracked by one of the world’s most advanced investing communities.

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