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What Clients Want: The Rise of the Cyborg Advisor

It is true. Clients want automation.

The robo-advisor market is expected to reach from $2.2 trillion to $3.7 trillion in assets under management by next year and $16 trillion by 2025. Let those staggering numbers sink in for a minute.

While these numbers are huge, clients also want a personal touch.

Research from the Financial Planning Association and Investopedia concluded that clients want an automated investing platform coupled with personal advice.

Enter the Cyborg Advisor: part robo, part human. This hybrid model pairs the ease of the algorithm platform with the element of human interaction.

According to Accenture research, 68% of emerging wealthy and high-net-worth investors prefer a hybrid robo model, aka the Cyborg Advisor.

Be sure to visit the Practice Management section to learn about more ways of growing your advisory practice.

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