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Virtual Event Prospecting, Generating Leads and Managing Fear

Every month, we bring you a curated list of must-read articles geared towards helping you grow your investment advisory practice. Industry veteran Kristan Wojnar uses her vast experience to handpick these articles after conducting thorough research. If you are looking for the right guidance to grow your practice, follow our Practice Management center.

We are diving into the topics of prospecting through virtual events, low-cost lead generation and managing fear in uncertain times. First up this week is a piece that looks at how to prospect for new clients via virtual events. Next, we have a piece that suggests ways to generate new leads when you are on a budget. Our final piece this week overviews managing your own fears as an advisor during times of uncertainty.

As social distancing continues, this piece provides 7 steps to assist you in creating cost-effective virtual events with local professionals in your marketplace to uncover new prospects.

Looking for budget-friendly ideas to cultivate new leads? This author suggests 6 actionable ways to develop more prospects that won’t wipe out your marketing budget.

Chances are you are focused on easing your clients’ worries and fears on a daily basis. But, what about your own? This is a great piece to help you manage your fears as an advisor during the pandemic.

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