Ask any good magician and they’ll tell you that perception often doesn’t equal reality. This is true even in the investing world.
Close your eyes and picture what the average “dividend investing” client might look like. There’s a good chance you thought of a baby boomer couple around 65-years-old nearing or just entering retirement.
But you and your perception would be wrong. It turns out that younger investors are very much interested in dividend investing. And that represents an untapped opportunity for advisors.
Millennial generation is unique and unlike any of the previous generations before them. It’ll take a different set of solutions to build high-quality relationships.
Dividends could be that solution – and that’s what our report shows.