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Does Social Media Deserve a Spot in Your Portfolio?

Elon Musk’s high-profile acquisition of Twitter changed the narrative around social media. For better or worse, it also reignited the debate around free speech and the role social media companies play in shaping public discourse. For investors, Twitter was never a value stock when publicly traded. However, its private takeover has spawned competitor sites and caused investors to reevaluate whether social media deserves a place in their portfolios.

Although social media investment opportunities have been hit-and-miss over the years, the technology continues to be a central part of people’s daily lives. Social media usage more than doubled between 2015 and 2021 as the explosion of mobile apps onboarded more users. Today, it’s estimated that roughly 4.5 billion people, or more than half the world’s population, use social media.

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