There’s a particular kind of confidence that comes with a bull market. Stocks keep climbing, portfolios keep growing, and eventually, some investors decide their own money isn’t enough. They want more skin in the game. That’s when they turn to margin debt—borrowing against their portfolios to buy even more stocks. It’s a way to amplify wins, but it comes with a catch that’s easy to forget when everything’s going up: it amplifies losses just as ruthlessly.
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