Perhaps you’ve heard about the low-cost, automated portfolio management platforms known as robo advisors. You may even be a client of one.
In fact, chances are that many if not most investors will eventually use robo advisors in some shape or form as these algorithmic solutions become integrated into the investment landscape. Where might robo advice fit into a dividend investor’s plans? Let’s start with some background first.
See how robos will change things here.
Who’s Who in Robo Land
Automated portfolio management tools have been used by financial advisors for more than a decade. In 2008, Betterment began offering an automated investment and portfolio management service to the public, and the term ‘robo advisor’ began being used to describe the offering, as well as those from Wealthfront, Personal Capital, SigFig, FutureAdvisor and traditional providers Schwab and Vanguard. These direct-to-investor robos also provide robo investing services to financial advisors to market as their own.
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