Press Release

FOR IMMEDIATE RELEASE

Dividend.com, LLC and NorthCoast Asset Management, LLC Launch "Dividend Advantage" Money Management Service

March 9, 2009

BRIGANTINE, NJ – Dividend.com, LLC and NorthCoast Asset Management, LLC today launched a new money management service called the Dividend Advantage. For more information, visit: www.dividendadvantage.com.

Dividend Advantage will provide investors with a private investment service dedicated to the Dividend Advantage Rating System (DARS™). Dividend.com's Founder and CEO, Paul Rubillo, discovered and developed DARS -- a methodology that mines the market not just for stocks that present an attractive and consistent dividend yield, but for stocks that also exhibit strong revenue growth and solid relative performance. For the first time, private portfolios will be personally constructed for clients based on their needs and objectives using DARS investing techniques. NorthCoast will combine these techniques, with private client services, such as tax management and portfolio hedging, which were once only available to a bank's wealthiest customers.

Paul Rubillo, Founder & CEO of Dividend.com, remarked, "DARS investors are very interested in finding a full-service outlet to utilize our investment methodology. We believe investors will welcome an investment vehicle of this kind, and we're very pleased that NorthCoast is going to bring this offering to the market."

NorthCoast Asset Management's President, Dan Kraninger, commented, "DARS is a tremendous stock selection methodology and when married to our quantitative strategies, creates an excellent growth portfolio and a very compelling separate account service." "Our team thoroughly researched the DARS system and when combined with our own proprietary techniques, the portfolio produced enviable historical results. We are extremely excited to launch Dividend Advantage with Dividend.com."

About NorthCoast
NorthCoast Asset Management, LLC is an Investment Advisor registered with the SEC. Founded in 1988 and based in Greenwich, Connecticut, NorthCoast specializes in quantitative research and managing rules-based investment programs for clients and institutions around the world.

About Dividend.com LLC
Dividend.com is a financial services website focused on providing comprehensive dividend stock research information, in the form of daily articles, data, and ratings. Dividend.com is owned and operated by Dividend.com LLC.

Dividend.com research utilizes their proprietary DARS™, or Dividend Advantage Rating System, to rank nearly 2,000 dividend-paying stocks. DARS™ (Dividend Advantage Rating System) provides rating and ranking across five distinct criteria: relative strength, overall yield attractiveness, dividend reliability, dividend uptrend, and earnings growth.

Dividend.com is the #1 source for long-term investors.

Details on this service may be obtained by calling 866.422.8261 or by visiting www.dividendadvantage.com.

Media Contact:
Kristin MacLaughlin
T: 609-266-6372
kmaclaughlin@dividend.com