We've tested our patented DARS™ (Dividend Advantage Rating System) methodology, and the results speak for themselves.
The chart below illustrates the power of our research methods over a ten-year period, from 1999-2008. In that ten-year period, the S&P 500 lost over 30% of its value, while the DARS™ Portfolio gained 130%!
Performance 1999-2008
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| Performance Table 1999-2008 | ||
| Year | Dividend.com DARS™ | S&P 500 |
| 1999 | -11.1% | +18.5% |
| 2000 | +20.1% | -9.3% |
| 2001 | +15.5% | -13.0% |
| 2002 | +4.1% | -23.4% |
| 2003 | +34.3% | +26.4% |
| 2004 | +17.4% | +8.1% |
| 2005 | +15.7% | +3.8% |
| 2006 | +7.8% | +13.6% |
| 2007 | -2.2% | +3.5% |
| 2008 | -5.2% | -38.5% |
Dividend.com DARS™ is a stock ratings system which ranks stocks based on a combination of strong, healthy dividend payments and relative price strength. NorthCoast Asset Management LLC, a money management firm based in Greenwich, CT, used these guidelines and together with their own proprietary investment techniques tested their efficacy. The chart above shows the result as a total return, including reinvestment of all dividends of a 15 stock portfolio that consistently mines the market for stocks with these characteristics. For comparison, the return for the S&P 500 is shown for the same time period. The performance above is that of a hypothetical portfolio managed in accordance with the dictates of NorthCoast's investment system based on DARS guidelines.
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We've made more good calls in the past 12 months than most Wall Street analysts have made in their lifetimes!
Our track record speaks for itself. Our industry-leading "Best Dividend Stocks" have outperformed the markets, giving our subscribers that rare combination of returns that only dividend stocks can provide -- price appreciation along with high and steadily increasing dividends:
- We upgraded Philip Morris International (PM) onto our "Recommended" list on 3/12/09, at a price of $33.65. The stock now sits at the $48.93 level, a 45% gain since our upgrade.*
- We upgraded Reynolds American (RAI) onto our "Recommended" list on 6/17/09, at a price of $36.33. The stock now sits at the $44.71 level, a 23% gain since our downgrade.*
- We upgraded Toronto-Dominion Bank (TD) onto our "Recommended" list on 7/20/09, at a price of $53.65. The stock now sits at the $64.39 level, a 20% gain since our upgrade.*
These are just a few of the examples of what our painstaking dividend stock research has produced!
* Stock prices quoted are as of 9/22/2009.
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