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Amazon’s acquisition of Whole Foods last week garnered a lot of interest as grocery stocks was the top trending topic on last week. The same interest was seen in the Most Watched Stocks List as dividend investors added Target (TGT ) to their watchlists. Last week, the stock jumped three places from rank 29 to 26.

Target has been in a freefall as the stock dropped from the high 70s in December of last year to around $50 as of the last trading session. Trading at an attractive yield of 4.89%, the company stands at a cheap valuation of around 13 P/E based on 2017 EPS estimates. The company is just one-year shy of becoming a dividend aristocrat two times over, with 50 consecutive years of dividend increases.

Target primarily has three major advantages over online retailers like Amazon:

  • A huge number of brick-and-mortar stores (1,800+).
  • In Q1 2017, the company’s online sales rose by more than 21% over the same quarter a year ago.
  • Shipping online orders from its own stores that serve as warehouses helps specifically during holiday season.

Big moves were also seen in the Blackstone Group (BX ) and The Walt Disney Company (DIS ) as the investment management giant jumped up three places, while the entertainment powerhouse fell by two ranks.

The top-two spots saw no change as they continue to be occupied by telecom companies that are both yielding more than 5%.

Our Most Watched Stocks List is a user-generated, interest-based ranking of dividend-paying stocks. Generated by our Premium members’ watchlists, it’s aggregated and ranked by the most watched criteria.

The list has been designed to help income investors navigate the top dividend stocks being tracked by one of the world’s most advanced investing communities. The stocks are generated by our Premium members’ watchlists, giving you a real-time snapshot of buying interest in the market.

Find out what dividend investors were buying and selling last week by going Premium for free.

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