If you’re a woman, this one’s for you. And if you’re a male financial advisor, this column is for you too – especially if your clients are married couples and you spend most of your time dealing with the husband.
The subject today is on women investors: why women are attracted to dividend-oriented investing, and why oil and water have often mixed better than women and the financial advice business.
Women as Investors
Despite being perceived as generally more conservative in their risk-taking, women investors are actually quite similar to men in that regard, at least according to research done by Michael Liersch, Head of Behavioral Finance at Merrill Lynch Wealth Management. His findings are based on published research and the responses of more than 11,500 men and women to Merrill Lynch’s Investment Personality Assessment, which is used by the firm to generate leads for its financial advisors.