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If you were a regular TV watcher at the end of 2012, you probably saw a bearded George Zimmer in countless commercials for the company he headed, Men’s Wearhouse (MW ), guaranteeing that you would like the way you look in his clothing.

If you were a dividend investor at the time, you probably also would have liked his company’s dividend which yielded 2.4%. Today, the stock yields about 3.8%. So, is Men’s Wearhouse a better deal for dividend investors than it was three years ago?

Probably not—and the reason it isn’t underscores three essential lessons that Men’s Wearhouse can teach dividend investors.

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