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Gap Reports Increased Monthly Sales in December (GPS)

Apparel company, The Gap Inc.(GPS) reported increased monthly store sales for the five weeks ended December 29, 2012.

The San Francisco, CA based company reported a a 5% increase in store sales, beating the 3.6% expected increase.

For the five weeks ended December 29, sales were reported at $2.08 billion, up from last years sales of $1.98 billion.

Gap North America reported a sales increase of 2% for December, up from a negative -4% last year.Banana Republic North America saw sales increase by 1%, compared to negative -2% last year. Old Navy North America reported an upside of 13% this year, from a -4% decline last year. Internationally, the company saw a -6% decline, remaining flat from last years decline of -6%.

The Gap shares were up $1.53, or 4.88% during premarket trading Thursday. The stock has increased 69% in the past year.

The Bottom Line
Shares of The Gap (GPS) have a 1.59% dividend yield, based on last night’s closing stock price of $31.37. The stock has technical support in the $29-$30 price area. If the shares can firm up, we see overhead resistance around the $35 price level.

The Gap Inc.(GPS) is not recommended at this time, holding a Dividend.com DARS™ Rating of 3.4 out of 5 stars.

Be sure to visit our complete recommended list of the Best Dividend Stocks, as well as a detailed explanation of our ratings system here.

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Disclaimer: Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. The author is not registered as an investment adviser. The author may or may not hold positions in the securities mentioned in this article or video. The author relies upon the "publisher's exclusion" from the definition of "investment adviser" as provided under Section 202(a)(11) of the Investment Advisers Act of 1940 and corresponding state securities laws.