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Deutsche Bank Sees Starwood Hotels at Top Pick in 2013 (HOT)

Deutsche Bank reported on Thursday that they see hospitality company, Starwood Hotels & Resorts Worldwide, Inc(HOT) as top pick in 2013.

Lead competitors of Starwood Hotels including Marriott(MAR) and Wyndham Worldwide(WYN) both saw significant increases YTD, and analysts see the hotel industry having a successful year in 2013. Although many of these companies have seen recent increases, analysts at Deutsche Bank see Starwood being their top pick in 2013.

The firm currently has a “Buy” rating on HOT with a price target of $61. This price target suggests a 14% increase from the stock’s current price of $52.52.

An analyst from the firm commented, “despite an uninspiring macroeconomic environment in 2012, it’s been a solid year for lodging stocks and lodging fundamentals have held up nicely following a strong 2011 as the sector continues to benefit from the meaningful supply/demand disconnect. As we look ahead to 2013, we have a largely favorable view and believe RevPAR growth expectations remain reasonable despite significant macro ambiguity, most notably around the Fiscal Cliff issues.”

Starwood Hotels shares were up 41 cents, or 0.73% during Thursday morning trading. The stock is up 18% YTD.

The Bottom Line
Shares of Starwood Hotels (HOT) have a 2.22% dividend yield, based on last night’s closing stock price of $56.39. The stock has technical support in the $50-$52 price area. If the shares can firm up, we see overhead resistance around the $58-$61 price levels.

Starwood Hotels & Resorts Worldwide, Inc(HOT) is not recommended at this time, holding a Dividend.com DARS™ Rating of 3.3 out of 5 stars.

Be sure to visit our complete recommended list of the Best Dividend Stocks, as well as a detailed explanation of our ratings system here.

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Disclaimer: Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. The author is not registered as an investment adviser. The author may or may not hold positions in the securities mentioned in this article or video. The author relies upon the "publisher's exclusion" from the definition of "investment adviser" as provided under Section 202(a)(11) of the Investment Advisers Act of 1940 and corresponding state securities laws.