ComScore: Black Friday Sales to Rise from Last Year (WMT, M, JWN)

ComScore: Black Friday Sales to Rise from Last Year (WMT, M, JWN)

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According to a Wednesday report from data tracker comScore, Black Friday sales are expected to rise significantly this holiday season.

The firm predicts total online spending to jump 17% from the year-ago period. Last year comScore expected sales to ramp up 15%. Online Black Friday sales were up 26% last year from the prior year, and the firm expects an even better gain this year.

This trend could mean higher-than-expected holiday sales for retail giants like Wal-Mart (WMT), Macy’s (M), and Nordstrom (JWN).

The Bottom Line
Shares of Wal-Mart Stores (WMT) have a 2.31% dividend yield, based on Wednesday’s closing stock price of $68.89. The stock has technical support in the $62-$65 price area. If the shares can firm up, we see overhead resistance around the $72-$75 price levels.Shares of Macy’s (M) have a 1.95% dividend yield, based on Wednesday’s closing stock price of $41.01. The stock has technical support in the $37-$38 price area. The stock is trading near all-time highs of $45 a share. Shares of Nordstrom Inc. (JWN) have a 1.94% dividend yield, based on Wednesday’s closing stock price of $55.60. The stock has technical support in the $50-$52 price area. The stock is trading near the all-time high levels of $58-$59 a share.

None of the dividend stocks mentioned in this article are currently recommended by Dividend.com.

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