Overall Rating
Stock is slightly underperforming.
Stock's dividend yield is attractive.
This rating is directly related to the length and consistency of a company's dividend payouts.
Dividend payouts are consistent, but increases small.
Earnings estimates are basically unchanged.
Recent Headlines
- Four Dividend Stocks Added to Our Recommended List (BMY, DUK, LLY, SO)
Thu, Oct 23, 2008 - Southern Co. Stock Bounces Despite Slight EPS Miss (SO)
Thu, Oct 23, 2008 - 5 Names Removed from Our Recommended Dividend Stocks List
Tue, Oct 14, 2008
Profile & Recommendation
Company Profile
Southern Co. (SO) - The largest investor-owned public utility in the United States and a low-cost producer located in the growing Southeast, the companys $14.36 billion in 2006 revenues were derived from the wholly owned subsidiaries of Alabama Power, Georgia Power, Gulf Power, Mississippi Power, and Savannah Electric. The company also engages in the construction, acquisition, and management of generation assets; provision of digital wireless communications services; and the provision of fiber optic solutions to telecommunication providers. Southern Company was founded in 1945 and is based in Atlanta, Georgia.
Based on our rating criteria, this stock has achieved a "Recommended" rating. Stocks with this rating are considered generally good investments.
Stock Notes
This large cap stock does make an attractive dividend stock investment at this time.




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