Overall Rating


(3.5/5) Recommended

Southern Company (SO)

Price*: $35.59 | Dividend: $1.61 | Dividend Yield: 4.52%

Recommendation Info
We began recommending this stock on 10/23/08 at a price of 33.58.
Dividend Stock Ratings Breakdown Dividend Stock Ratings Breakdown
1. Relative Strength   What's This?

Stock is slightly underperforming.
2. Overall Yield Attractiveness   What's This?

Stock's dividend yield is attractive.
3. Dividend Reliability   What's This?

This rating is directly related to the length and consistency of a company's dividend payouts.
4. Dividend Uptrend   What's This?

Dividend payouts are consistent, but increases small.
5. Earnings Growth   What's This?

Earnings estimates are basically unchanged.
Price and Dividend Info Price and Dividend Info
Southern Company (SO)
Previous Day's Closing Price*
$35.59
Annual Stock Dividend
$1.61
Current Dividend Yield
4.52%

Recent Headlines Recent Headlines

Dividend Stock Profile & Recommendation Profile & Recommendation

Company Profile Company Profile

Southern Co. (SO) - The largest investor-owned public utility in the United States and a low-cost producer located in the growing Southeast, the company’s $14.36 billion in 2006 revenues were derived from the wholly owned subsidiaries of Alabama Power, Georgia Power, Gulf Power, Mississippi Power, and Savannah Electric.  The company also engages in the construction, acquisition, and management of generation assets; provision of digital wireless communications services; and the provision of fiber optic solutions to telecommunication providers. Southern Company was founded in 1945 and is based in Atlanta, Georgia.

Recommended Dividend Stock Recommendation

Based on our rating criteria, this stock has achieved a "Recommended" rating. Stocks with this rating are considered generally good investments.

Stock Notes Stock Notes

This large cap stock does make an attractive dividend stock investment at this time.

* Stock price reflects previous day's closing price. All stock quotes on this website should be considered as having a 24-hour delay.

** Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. The author is not registered as an investment adviser. The author may or may not hold positions in the securities mentioned in this article or video. The author relies upon the "publisher's exclusion" from the definition of "investment adviser" as provided under Section 202(a)(11) of the Investment Advisers Act of 1940 and corresponding state securities laws.