Overall Rating


(3.4/5) Neutral

Kellogg's (K)

Price*: $47.10 | Dividend: $1.36 | Dividend Yield: 2.89%

Recommendation Info
We downgraded this stock from the "Recommended" list on 10/8/08, at a price of 55.65.
Dividend Stock Ratings Breakdown Dividend Stock Ratings Breakdown
1. Relative Strength   What's This?

Stock is stuck in an uninspiring six-month trading range.
2. Overall Yield Attractiveness   What's This?

Stock's dividend yield is adequate.
3. Dividend Reliability   What's This?

This rating is directly related to the length and consistency of a company's dividend payouts.
4. Dividend Uptrend   What's This?

Dividend payouts are consistent, but increases small.
5. Earnings Growth   What's This?

Earnings estimates are basically unchanged.
Price and Dividend Info Price and Dividend Info
Kellogg's (K)
Previous Day's Closing Price*
$47.10
Annual Stock Dividend
$1.36
Current Dividend Yield
2.89%

Recent Headlines Recent Headlines

Dividend Stock Profile & Recommendation Profile & Recommendation

Company Profile Company Profile

Kellogg (K)- the company engages in the manufacture and marketing of ready-to-eat cereal and convenience foods. Its principal products include ready-to-eat cereals and convenience foods, such as cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles, and veggie foods. The company sells its cereal products under the Kellogg's brand name principally to the grocery trade. It also markets cookies, crackers, and other convenience foods under Kellogg's, Keebler, Cheez-It, Murray, Austin, and Famous Amos brands to supermarkets in the United States. The company sells its products in North America, Europe, Latin America, and Asia Pacific. Kellogg Company was founded in 1906 and is headquartered in Battle Creek, Michigan.

Dividend Stock Recommendation - Neutral Recommendation

Based on our rating criteria, this stock has achieved a "Neutral" rating. Stocks with a neutral rating are considered mediocre investments in terms of expected price growth and dividend payments.

Stock Notes Stock Notes

This large cap stock does not make an attractive dividend stock investment at this time.

* Stock price reflects previous day's closing price. All stock quotes on this website should be considered as having a 24-hour delay.

** Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. The author is not registered as an investment adviser. The author may or may not hold positions in the securities mentioned in this article or video. The author relies upon the "publisher's exclusion" from the definition of "investment adviser" as provided under Section 202(a)(11) of the Investment Advisers Act of 1940 and corresponding state securities laws.